Solution

Digital signage: information and advertising displays

Digital signage starts not with screens but with the answer to one question: who will change the content, and how often. That answer decides the choice of management system and whether the project is still alive six months later.

Discuss your task

The hardware is professional panels or video walls with media players. They differ from consumer televisions in their rating for long duty cycles, brightness headroom for spaces with shop-window light, portrait orientation and remote diagnostics: the system reports that a screen has gone dark before a visitor notices.

The software side handles the content. The management system stores material, assembles it into playlists, distributes it to groups of screens and plays it to a schedule: different content at different times of day and at different sites. Permissions are split, so a branch can change its own block without touching the shared one.

Placement follows the viewing scenario: at a reception desk people stand still and read detail, in a corridor they walk past and only take in a short message. Hence the different diagonals, mounting heights and amounts of text per frame.

What the system consists of

  • Professional panels or video walls with brightness headroom
  • Media players, or panels with a player built in
  • Content and schedule management system
  • Mounts: wall brackets, floor stands, ceiling suspension
  • Network infrastructure and remote monitoring of screen status

What the work covers

  • Choosing placement points and viewing scenarios
  • Selecting screen sizes, brightness and orientation
  • Supply, installation, connection to the network
  • Deployment and configuration of the content management system
  • Training staff to work with playlists and schedules
  • Maintenance and remote support
Equipment

Vendors in this area

LG Displays and panels Panasonic Projectors and cameras Hitachi Projection systems Barco Video walls and visualisation
Related areas

Other solutions

Situation centres A single space where data from every subsystem on site comes together and the duty shift makes decisions.
Control rooms Round-the-clock oversight of the site: telemetry, video surveillance and tickets on one wall in front of the duty shift.
Video walls A narrow-bezel array of professional panels, a controller and layouts built around the client's task.
Conference rooms From a six-seat meeting room to a boardroom with a congress system and simultaneous interpretation.
Video conferencing Links to remote sites where every participant can be seen and heard without setting anything up before the meeting.
Lecture halls Lecture halls and classrooms with displays, audio, lecture capture and streaming.
Control and switching A matrix of sources and screens plus scenarios on a touch panel: the room switches with one button.
Audio systems Sound reinforcement for halls, public address and distribution, with coverage calculated for evenness.
Contacts

Need a system like this?

Describe the site and the task, and we will propose a system and estimate the budget. Area: digital signage.